new book coming soon!!!
Mind Over Market: The Practical Psychology Behind What Works
When I wrote The Human Edge: Psychology as a Secret Weapon for Leadership Excellence, the most popular - and longest - chapter was on the practical application of psychology to marketing. Not theory. Not the views of academics or consultants. Just the real-world experience of what actually works.
But even at full length, that chapter only scratched the surface. I had readers reach out asking for more - more examples, more tools, more success stories. That’s why I wrote this book: Mind Over Market. It’s focused entirely on applied psychology for marketing, and nothing else.
Yes, the book touches on the science behind why psychology is so effective in marketing. But more importantly, it breaks that science down into clear, practical applications you can use in everyday marketing situations.
And because the use of psychology to influence consumer behaviour raises valid ethical concerns, I don’t shy away from them. This book confronts the ethics of influence directly - including looking at how marketing approaches are evolving in the age of AI.
So whether you're a marketing professional, a leader guiding marketing strategy, or just someone fascinated by how the human mind responds to influence and persuasion - this book is for you.
Maximize Your LEADERSHIP Success Today
The Human Edge: Psychology as a Secret Weapon for Leadership Excellence
For decades, whenever I’ve been asked, “How can I be successful in business?” my answer has always been the same: learn and apply human psychology to every aspect of business—especially leadership. Psychology is the foundation of everything in business, from sales and marketing to management and decision-making. And yet, it remains woefully underused in today’s business world. This presents a powerful opportunity: by leveraging the principles of psychology, you’ll not only differentiate yourself as a leader but also elevate your entire organization.
This book captures the key areas of psychology I believe are fundamental to effective leadership and management, drawn from my own experience leading companies across multiple industries and countries. In this book, you’ll find actionable insights on emotional intelligence, decision-making, cognitive biases, team dynamics, and building a positive company culture, plus more. This book is about what works—practical, proven strategies that leaders at all levels can apply to drive success, inspire innovation, and create lasting impact in their organizations.
