THE TRANSITION PLAYBOOK

Stop just "Hitting the Ground Running." Start Owning the Transition.

40% of new executives fail within their first 18 months. They don’t fail because they lack competence; they fail because they lack a system. They fall into the "First 100 Days" trap - rushing to execute before they understand the terrain, alienating their teams, and burning political capital on the wrong priorities.

The Transition Playbook flips the script. It replaces the frantic "fake it ‘til you make it" approach with a field-tested, repeatedly successful operational framework for your first months in the new role. 

This isn't just theory; it is a practical manual for taking total control of your new role.

What You Will Learn:

• Days -30 to 0 (Forensics): How to audit the company and find the truth before Day 1.
• Days 1 to 30 (Alignment): How to build a "Human Baseline" of trust before you change a single process.
• Days 31 to 100 (Execution): How to co-create a strategy that the team actually owns, securing early wins that matter.

The Toolkit: The book includes access to 15 downloadable tools - from the Forensic Audit Checklist to the Momentum Scorecard - giving you the exact templates needed to de-risk your role and secure your seat at the table.

Who This Is For: C-Suite Leaders, VPs, and  Directors moving into a new role who can't afford to guess.

When I wrote The Human Edge: Psychology as a Secret Weapon for Leadership Excellence, the most popular - and longest - chapter was on the practical application of psychology to marketing. Not theory. Not the views of academics or consultants. Just the real-world experience of what actually works.

But even at full length, that chapter only scratched the surface. I had readers reach out asking for more - more examples, more tools, more success stories. That’s why I wrote this book: Mind Over Market. It’s focused entirely on applied psychology for marketing, and nothing else.

Yes, the book touches on the science behind why psychology is so effective in marketing. But more importantly, it breaks that science down into clear, practical applications you can use in everyday marketing situations.

And because the use of psychology to influence consumer behaviour raises valid ethical concerns, I don’t shy away from them. This book confronts the ethics of influence directly - including looking at how marketing approaches are evolving in the age of AI.

So whether you're a marketing professional, a leader guiding marketing strategy, or just someone fascinated by how the human mind responds to influence and persuasion - this book is for you.

For decades, whenever I’ve been asked, “How can I be successful in business?” my answer has always been the same: learn and apply human psychology to every aspect of business—especially leadership. Psychology is the foundation of everything in business, from sales and marketing to management and decision-making. And yet, it remains woefully underused in today’s business world. This presents a powerful opportunity: by leveraging the principles of psychology, you’ll not only differentiate yourself as a leader but also elevate your entire organization.

This book captures the key areas of psychology I believe are fundamental to effective leadership and management, drawn from my own experience leading companies across multiple industries and countries. In this book, you’ll find actionable insights on emotional intelligence, decision-making, cognitive biases, team dynamics, and building a positive company culture, plus more. This book is about what works—practical, proven strategies that leaders at all levels can apply to drive success, inspire innovation, and create lasting impact in their organizations.